How to avoid a Twitter backlash
Yet again, we’ve seen another high profile brand being outsmarted by a disgruntled customer, in a very public fashion. Having failed to deal with a lost luggage issue efficiently, British Airways has...
View ArticleThe evolution of retail marketing
No one can deny the marketing landscape has changed irrecoverably over the past ten years, not only for the marketer, but the consumer too. The evolution in retail marketing specifically has meant that...
View ArticleRemember the creative lessons of austerity
We have now just passed the fifth anniversary of the collapse of Lehman Brothers; that momentous day where global markets dropped like a stone, and money around the world seemed to dry up overnight as...
View ArticleHow to promote your mobile app
Someone once told me that our memories are always influenced by our current state of maturity. For instance, we reflect on childhood memories as though we were facing them at the age we are today. An...
View ArticleThe brainstorm battlefield: do mad ideas still work?
Let’s look at idea generation from the Mad Men era to today. The brainstorming process is an integral part of agency life and to some it can feel like a daunting war zone. But when successfully...
View ArticleNow,next and beyond:how to make sense of change
New developments abound daily in the media and marketing landscape. We have already seen two iPhones; the roll-out of iOS7; confirmation of a Google algorithm update; the launch of a new video...
View ArticleHow everything (and nothing) has changed
My start in the industry came during the heyday of direct marketing: data was king and the data planner the key to unlocking the riches that the target consumer held. Stereotypically, a 28 to 35 year...
View ArticleHow to avoid a social media crisis in 2014
The past year has been filled with social media blunders and UK brands have been at the top of list for some of the worst ones. Remember the self-created crisis from British Gas? On the day the brand...
View ArticleTime for consumers to switch off?
Engagement is always high on the list of marketers’ agendas, and is usually a KPI to measure campaign success. Yet, what does it really mean: to capture consumers’ attention, or gain their interest?...
View ArticleMultichannel is about persuasion
There is a common misconception in modern post digital marketing, which stems from a view that because it is difficult to track which media and devices a consumer uses, it’s difficult to ensure they’re...
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